Accelerate

Your IgniteDemand Accelerate program allows you to build on existing lead-generating campaigns you run with a BNP Media brand.

We nurture each lead produced through your campaign, apply real-time scoring alongside daily engagement updates, and post those metrics to your dashboard.

Why Choose Accelerate?

  • Daily Lead Scoring: Identify and act on your hottest leads every 24 hours.
  • Smart Nurturing: Automated content and pop-ups warm up leads for you.
  • Behavioral Insights: See exactly what each lead has viewed and engaged with.
  • Targeting Boost: Tap into affinity pools to retarget leads who’ve shown real interest.
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"I think for us the most important part is, getting someone on the phone or getting them to respond to an email, which we have been able to with a ton of these"

~ National Commercial Sales Manager, IFC

Sales professional typing on a laptop while reviewing scored leads in IgniteDemand Accelerate

Is IgniteDemand Accelerate the right fit for you?

  • You’ve launched lead generation campaigns, but too many leads stall out. IgniteDemand helps you close the loop with smarter workflows that turn interest into action.
  • Your sales team spends time chasing the wrong leads. We provide precise signals that show who’s ready, why they’re qualified, and when to engage.
  • You’re looking to tighten the gap between inquiry and outreach. With IgniteDemand, follow-ups happen faster while improving conversion quality.

How Accelerate Works

Engage
Your branded articles, e-blasts, webinars, pop-ups, and more are served to tightly-targeted professionals across BNP Media’s trusted websites, newsletters, and events - meeting prospects right where they research and learn.
Score
Behind the scenes, every click, read, registration, or view feeds our intelligent engine, which continually tallies engagement signals to update each contact’s lead score and temperature (cold → warm → hot) in real time.
Act
Each business day - often within 24 hours of a prospect’s activity - you receive an auto-refreshed dashboard highlighting your warmest and hottest leads plus exactly what they consumed, allowing your sales team to follow up while interest is at its peak.

Sponsored eBlasts

White paper e-blast

Case study e-blast

Must see e-blast

Video spotlight

Product spotlight

IgniteDemand Pro: 2 Selections
IgniteDemand Accelerate: 2 Selections

IgniteDemand Nurture Campaign

Requiring one asset to promote

Examples: white paper, video or case study

Custom marketing campaign created for you

Included with IgniteDemand Accelerate and Pro

Pick the Plan That Matches Your Needs

IgniteDemand offers four distinct tiers - Free, Starter (coming soon), Accelerate, and Pro - so you can start exactly where you are and quickly scale as your pipeline grows.

free
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
starter*
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List

Coming Soon

accelerate
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List
Lead scoring
Lead nurturing emails / forms
Lead-pool retargeting
Enhanced performance reports & campaign insights
Real-time lead scoring updates
Detailed lead-level interaction data
Multi-step nurturing campaign
Learn More
pro
Lead dashboard access 24/7
Campaign / product filtering
Basic contact details (name, email, company, title)
Quick start with limited to no setup required
Export leads to CSV/XLS
Leads sync once weekly
Aggregated lead view
Additional data (Job Function & Demographic)
Additional lead dashboard access (up to 3 users)
One-click email links
Leads sync daily
Sponsored Content Engagement List
Lead scoring
Lead nurturing emails / forms
Lead-pool retargeting
Enhanced performance reports & campaign insights
Real-time lead scoring updates
Detailed lead-level interaction data
Multi-step nurturing campaign
Enhanced content-interaction summary
AI-powered intent insights
Affinity pool of personalized topic-based audience
Monthly strategy sessions with specialist
API for CRM integration
Unlimited dashboard users
Priority support with dedicated campaign manager
Sponsored + Brand Content Interaction Summary
Learn More

* Starter plan is coming soon, check back for updates.