The always-on demand-generation engine built for modern B2B growth
IgniteDemand turns raw audience interest into daily, sales-ready opportunities. Powered by the deep industry expertise and audiences cultivated by BNP Media’s 35+ brands, it combines precision targeting, multi-channel content, real-time lead scoring, and an intuitive dashboard so your team knows exactly who to call. All within 24 hours of engagement
See how quickly always-on demand generation can accelerate your revenue.
IgniteDemand is a closed-loop engine that turns anonymous engagement into pipeline-ready conversations. Every interaction is captured, scored, and reflected back to your sales team within hours—so you’re always a step ahead of the buying cycle.
Product Tiers at a Glance
Whether you need a quick surge of qualified prospects or a full-funnel nurturing program, IgniteDemand scales with you through three paid core tiers (see Pricing page).
free | starter* | accelerate | pro | |
|---|---|---|---|---|
| Lead dashboard access 24/7 | ||||
| Campaign / product filtering | ||||
| Basic contact details (name, email, company, title) | ||||
| Quick start with limited to no setup required | ||||
| Export leads to CSV/XLS | ||||
| Leads sync once weekly | ||||
| Aggregated lead view | ||||
| Additional data (Job Function & Demographic) | ||||
| Additional lead dashboard access (up to 3 users) | ||||
| One-click email links | ||||
| Leads sync daily | ||||
| Sponsored Content Engagement List | ||||
| Lead scoring | ||||
| Lead nurturing emails / forms | ||||
| Lead-pool retargeting | ||||
| Enhanced performance reports & campaign insights | ||||
| Real-time lead scoring updates | ||||
| Detailed lead-level interaction data | ||||
| Multi-step nurturing campaign | ||||
| Weekly Lead Update Email | ||||
| Enhanced content-interaction summary | ||||
| AI-powered intent insights | ||||
| Affinity pool of personalized topic-based audience | ||||
| Monthly strategy sessions with specialist | ||||
| API for CRM integration | ||||
| Unlimited dashboard users | ||||
| Priority support with dedicated campaign manager | ||||
| Sponsored + Brand Content Interaction Summary | ||||
Coming Soon | Learn More | Learn More |
Coming Soon
* Starter plan is coming soon, check back for updates.
IgniteDemand is backed by nearly a century of B2B publishing leadership. So, every program starts with credibility, scale, and unrivaled first-party data.
Testimonials
“IgniteDemand has exceeded our expectations. We’ve been genuinely impressed with what the platform delivers—it’s amazing to see the results so far. The true measure of success will be how effectively we can turn those hot leads into new business.”
~ VP, Marketing and Business Manager, IFC
“IgniteDemand is unlike anything else out there. None of the other publications are doing this effectively, and that makes it stand out. I’m genuinely excited to dive in and see how it can help us move forward.”
~ Media Director, MarketPlace
“Lead scoring in IgniteDemand is exactly what we needed. Every lead comes with engagement data, making it much easier to prioritize outreach. It solves a critical challenge for our team by helping us focus on the right opportunities.”
~ Sr. Manager, Global Digital Marketing, Hygiena
“The combination of the data layer and dashboard really makes sense. Having clear insight into how people are engaging gives us confidence in the platform. IgniteDemand truly ticks all the boxes for what we’ve been looking for.”
~ VP Marketing, DelegateCX
“IgniteDemand brings measurable value to marketing efforts. It connects the investment we’re making with clear results, which is exactly what businesses need to justify their spend.”
~ Business Owner, AFS Acquisition Funding
“The platform exceeded my expectations. It looks even better than I imagined when we first discussed it. The interactive design is impressive, and it gives us a clear, dynamic way to engage with leads.”
~ Marketing Manager, Jobba Trade Technologies
“I wish every publication offered a platform like IgniteDemand. If it were more widely available, it would completely transform the way we approach advertising and how we spend our marketing dollars. It’s definitely a game changer.”
~ Marketing Communication Manager, Armstrong
“The dashboard is straightforward and highly useful. The breakdown of the data helps us clearly see performance and understand what’s driving results.”
~ Marketing Specialist, Inpro Corp